Cutting It Close: Great Example of Current Events Marketing

I'm a huge fan of leveraging current events in your marketing efforts.  The Olympics are a great recent example.

And so is March Madness.  The NCAA tournament offers opportunities for lots of businesses to engage in basketball or tournament themed marketing.  For example, urologists promoting vasectomy.

No, I'm not kidding.  Apparently there is a little trend here with urologists promoting the procedure as a way to legitimately sit on the couch and watch basketball for two days.

I think this is both CRAZY and BRILLIANT.