On his blog Web Ink Now David Meerman Scott asks a really provocative question: does star power come from a personal brand or from a corporate brand? Essentially, does Really Big Company lose out when Really Famous Guy leaves or does Really Famous Guy lose credibility when he is no longer associated with Really Big Company?
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Star Power: Where Does It Come From?
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On his blog Web Ink Now David Meerman Scott asks a really provocative question: does star power come from a personal brand or from a corporate brand? Essentially, does Really Big Company lose out when Really Famous Guy leaves or does Really Famous Guy lose credibility when he is no longer associated with Really Big Company?