It all started innocently enough. We'd just moved to New York and the Super Bowl was coming up. A friend mentioned how he wasn't interested in football, in fact, he didn't even know which teams were playing, but that he was very interested in the commercials. A few others people we know, all people working in some part of media, agreed that a party devoted to watching Super Bowl commercials would be fun. So we invited everyone over, ordered Chinese food and had a blast.